Freelance rate calculator

Stop guessing your freelance rate. Know the floor you can defend.

Folio Rate turns your income goal, expenses, taxes, and billable hours into a practical hourly range, day rate, half-day rate, and weekly minimum — so you can quote with confidence instead of guessing.

Built for web, design, creative, and independent service freelancers. No signup required to calculate.

Folio Rate gives you a planning floor based on your own numbers — not market benchmark data.

Most freelancers underprice without realizing it

Rates often get set from gut feel — not from what the business actually needs to stay alive. Taxes, software, insurance, non-billable admin, and downtime quietly eat into the number you quoted.

The hidden costs add up

Self-employment tax, tools, and expenses come out of every invoice before you keep a dollar.

Billable is not working time

Sales, revisions, learning, and admin are real hours you can't bill — so they have to be priced in.

A floor protects your margins

Knowing your minimum makes discounts, retainers, and negotiations deliberate instead of guesswork.

Who it's for: web designers and developers, UI/UX and brand designers, motion and creative pros, copywriters, and independent service freelancers who quote project or hourly work.

How it works

Four inputs, one defendable floor. No account, no spreadsheet.

  1. Set your take-home goal

    The after-tax income you actually want to earn for the year.

  2. Add expenses and taxes

    Monthly business costs and an estimated tax rate get layered back on top.

  3. Enter your billable time

    Realistic weeks worked and billable hours per week — not total hours at the desk.

  4. Get your rate floor

    An hourly range plus day, half-day, and weekly minimums you can quote from.

Calculate your rate floor

Fill in your numbers and Folio Rate returns an hourly range plus day, half-day, and weekly minimums — all calculated in your browser, with nothing sent anywhere.

Enter your real operating numbers. The calculator shows the minimum you need to charge before discounts, scope creep, or market positioning.

Your desired after-tax income for the year

Software, tools, insurance, subscriptions

Self-employment + income estimate

After holidays and planned time off

Hours billed, not total hours worked

Labels your rate card — doesn't affect the math

Shown on your rate card — optional

One line under your name on the card

From rate floor to client-ready quote

Your floor is the starting point. Here's the path from a defendable number to a quote you can send with confidence.

  1. 1. Know your floor

    Run your numbers in the calculator above to get an hourly range plus day, half-day, and weekly minimums.

    Available now
  2. 2. Save your rate card

    Use Print / Save as PDF to keep a clean one-page rate card for your records and clients.

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  3. 3. Get the quote checklist

    A practical checklist for turning your floor into a scoped, client-ready quote. It's in the works — after you calculate, add your email to be first in line.

    In progress

Coming next: the Freelancer Rate & Quote Kit

A deeper toolkit to price, scope, and present client work. Not available yet — there's no payment or signup required to use the calculator, and nothing here charges you.

Questions, answered

Is this market rate data?

No. Folio Rate doesn't pull benchmark or survey data. It calculates a planning floor from the numbers you enter — the minimum your own goals, costs, and available hours support.

Is this financial advice?

No. It's a planning tool, not financial, tax, or legal advice. Use it to inform your pricing, and check tax specifics with a professional for your situation.

Why is billable time different from working time?

You can't bill every hour you work. Sales calls, proposals, revisions, admin, learning, and downtime are real but unbillable, so your rate has to cover them within the hours you can actually charge for.

Should I charge above the floor?

Usually, yes. The floor is the minimum, not the target. Strategy, rush work, high-stakes delivery, and strong positioning are all reasons to price above it.

Can I save the result?

Yes. After you calculate, use Print / Save as PDF to keep a clean one-page rate card. Your inputs stay in your browser.